About Us - Learn More AdvantEdge & Our Mission

"Football has been part of my life for as long as I can remember."

As the son of a Premier League footballer and having played professionally myself, I grew up understanding that every detail matters, boots, pads, socks, these aren’t just accessories, they’re essentials that affect performance, comfort, and confidence on the pitch.

TOM CURLE

Founder

That perspective became even sharper as I watched my own child progress from grassroots into academy football. Like every parent, I invested in the latest boots and equipment, but one thing never added up: pairing expensive boots with cheap, poor-quality socks.

Grip socks had become popular, but the market was crowded with mass-produced options that all had the same flaws. Unlike boots and shin pads, socks hadn’t evolved with technology.

That’s when I saw the opportunity. AdvantEdge was founded

to create the first truly market-leading football sock.

Not just focused on the grip, but engineered from the ground up to meet the demands of modern players. Every detail was rethought: compression, support, moisture management, fit, and traction.

Built With Athletes, For Athletes.

For two years, we developed and refined prototypes, working closely with professional players at the highest level as well as academy prospects to gather constant feedback. Every adjustment brought us closer to a sock that finally matched the standard of today's game.